Server-side tracking health for Shopify

Prove your tracking actually works.

Since iOS 14.5, half your conversions go unmatched — and almost no store can diagnose why. Pixel Proof audits the events you already send and shows you exactly what’s broken.

Privacy & data

AUDIT, NOT INSTALL Pixel Proof grades the tracking you already run. It reads only boolean presence of your already-hashed match keys — never raw customer data. Install from the Shopify App Store; it runs inside your admin.

How it works

Connect

1

Point Pixel Proof at the conversion events you already send — your Meta CAPI / server-side GTM feed. No new tracking to install.

Audit

2

We grade three things post-iOS-14.5 attribution depends on: event_id dedup, server-side hit ratio, and match-key completeness (an EMQ proxy).

Fix

3

A money-framed, prioritized findings list — the exact gaps dragging your match quality down, biggest first.

What it grades

Three signals that decide whether Meta & Google can match your conversions.

Server-side hit ratio

Share of conversions that have a server-side (CAPI) copy. The single biggest iOS-14.5 recovery lever.

event_id dedup rate

Whether your client pixel and server event share an event_id so Meta dedupes the pair instead of dropping or double-counting it.

Match-key completeness

How many hashed identifiers (email, phone, fbp/fbc, IP, user-agent) ride along — the EMQ proxy that caps attribution and retargeting.

Money-framed findings

Every gap comes with the concrete fix, ordered high-severity first — no jargon, no guesswork.